As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
The title of this article may seem misleading, after all you have probably heard all the hype about social media. I am about to share a little secret with you:”If you FAIL to successfully utilize social media, your business will be destroyed by those who do.”In today’s fast-paced changing world all media is becoming social media. It’s almost impossible to find a new broadcaster who does not have a twitter or Facebook account. Most businesses are beginning to alter their perception of social media, it’s impossible to fully gloss over the impact social media is having in the world.Let’s dig deeper in why social media is important and what it really is? We’ll start with the term which consists of the words “social” and the word “media”. Now media is nothing new, media refers to images, articles, news casts, any kind of content that is audio, visual, or written. What IS new is the Social aspect.For a hundred years you could sit and listen or watch the news on TV or radio – depending on the era(pre / post television).Today is the first time that a news broadcaster can broadcast live to millions of viewers and respond to random listeners’ comments via Twitter or Facebook. It isn’t the media that’s important it’s the social.Now you may ask yourself: “That’s all fine and dandy for news media, but how’s it relative to my business?”.Let’s imagine a little scenario. Old world advertising models included you spending thousands of dollars on media(called adverts) to get customers to view your ad and purchase your product or service. The new media paradigm is about fostering real relationships with customers who can share their trust in your brand with their friends in a matter of minutes.Images, articles, and videos optimized for social networks can spread like wildfire from one person to the next and so on. Many businesses have rejected new media as something only relative to teenagers, and college ‘kids’. This isn’t the case though. New media may have started out with the youth via sites like MySpace and Facebook, but it’s grown up immensely.Fact: The fastest growing segment of the population joining Facebook isn’t young adults, it’s baby boomers. Many people from all walks of life now have a way of feeling part of something via their friend circles and their groups. Through sites like Facebook, Twitter, and MySpace an average Joe can reach out and network with celebrities, and company executives.Social media needs to be treated with grace and cannot be self-centered or ego-minded, it’s about opening up an opportunity to start a conversation with the community at large. Through social media you will be able to gather user opinions and feedback, interact, engage the customer, and then offer a proposal only after you’ve built trust.Social media is remarkable in it’s power to create brand ambassadors. Look at the apple fanatics on the internet, as an example. These are people who aren’t paid a dime, but they have a fondness for Apple that’s almost akin to religious fervor, and with the power of social media they can share that passion and fire and convert more souls to the church of Apple.In reality it makes sense, especially for big businesses. Throughout history customers have had the privilege of dealing with local business owners. They know them, go to school with them, socialize with each other at the local watering holes. Today that’s all changed, small businesses are being eat up by larger businesses, businesses that cannot offer that courting and relation-shipping that traditional small businesses afforded us. Customers want to know that they are being heard, that there’s a real person they can reach out to with their concerns.Social media gives the customer access to top people of a company. It doesn’t always even have to be the ceo, many will have a social media liaison who represents the company. This person in many cases is branded as the go-to guy for questions. One example is Matt Cutts who’s pretty much the question and answer guy for Google’s search engine.In closing to be successful you need to move away from the ‘look at me’ mindset, to the what can we do better mindset. Then when your customers do interact you need to take action and share updates with the social webs so that others with the same query may find the answers they’re looking for. In the end it will only build trust, and trust equals respect, and only when someone respects your company will they every buy from you.